Exclusive B2B prices and discounts
Direct collaboration and support
Scientifically proven formulas without harmful substances
High-quality medical oral care products
Sold by 521+ dentists, orthodontists, and dental hygienists!
How it works
Register via the registration form
We will review your application and approve it.
You will gain access to the B2B webshop with professional prices.
Order easily online and receive your products directly in your practice.
If possible, our team will deliver your products personally to build a personal relationship
We're happy to answer all your questions!
What is Formula+?
The Formula+ system is developed for situations where teeth and enamel need restoration, sensitivity needs to be reduced, and whiter teeth are desired, without the aggressive side effects of fluoride or peroxide.
The Formula+ two-component toothpaste helps strengthen enamel, immediately reduce sensitivity, and support healthy gums. The Formula+ Whitening Gel provides a safe way to remove stains and discoloration, giving teeth a natural white shine without damaging the teeth.
Ideal as aftercare or maintenance following treatment by a dentist, dental hygienist, or orthodontist, and for anyone who wants to care for and enhance their teeth in a gentle but effective way.
How Does the Safe Whitening Work?
PAP (Phthalimidoperoxycaproic Acid) is a mild, non-peroxide whitening agent that breaks down discolorations on the tooth surface. It works effectively without damaging the enamel, making teeth whiter in a safe and gentle way.
Can Formula+ Help Restore Transparent Tooth Enamel?
Yes, the combination of calcium phosphate and nanohydroxyapatite (nHAp) can help repair microscopic cracks and replenish minerals in tooth enamel. This can reduce the transparency of your teeth and strengthen the enamel. With deeper wear, complete restoration may be more difficult, but these ingredients help prevent further damage and strengthen the tooth surface.
Are You Certified?
We are ISO-certified, CNCP-certified, and medically approved according to MDR (pending final approval), and also have registered trademark rights (®).
For which Situations are your Products Ideal?
Our products are ideal for anyone experiencing sensitivity, insecurity due to discoloration or stains, and the aggressive effects of traditional toothpaste.
The Formula+ two-component toothpaste provides professional cleaning that remineralizes, seals dentinal tubules, and reduces sensitivity over time, while your teeth become bright and whiter, without peroxide or fluoride.
Combined with the Expertbrush, featuring 10,000 ultra-soft bristles that clean up to 40% better than traditional brushes, you get optimal care. Especially people with sensitive teeth notice the difference in gentleness and results immediately.
